Kevin is COO and a Managing Partner for China Youthology. Kevin leads business development, and is one of the principle Strategist. Kevin acts as a strategic consultant at the executive level in the areas of brand strategy, marketing & product innovation for many of the top global companies such as BMW, L’Oreal, Pepsico, Daimler, P&G, Danone, etc. China Youthology is a leading innovation consultancy that guides companies through business adaptation, by developing cultural foresight for Brand, Marketing and Product Innovation. China Youthology endeavours for youth driven change in business and society via provocative cultural insights, and leading consumer co-creation. Kevin is a frequent speaker at international conferences & festivals, most notably speaking at Microsoft CEO Summit 2017 (USA), Kellogg School of Business China Insider Forum 2017 (USA), Cannes Lions International Festival of Creativity 2013 (France), DLD – Digital, Life, Design 2013 (Germany), The Conference 2011 (Sweden), and many others. Outside of China Youthology, Kevin is focused on Pre-parental & Parental education & equipping, and is working on Personalized Education for Parents, Families, and Networks-of-Families. Kevin was a contributing writer at Forbes.com, and in 2009 and 2010 Kevin (@kevinkclee) was named one of the top 25 Twitterers in China by AdAge China and China Law Blog. Before Youthology, Kevin was China Digital Media and Strategy Director for Ringier AG, an International media group. Leading various divisions, Kevin built and operated national web, ecommerce and mobile platforms in China. Kevin holds an MBA from Canada’s #1 business school, the Schulich School of Business, York University. Graduating Dean’s List Honours, he specializes in Strategic Management and Arts & Media Administration.