At Myntra, I am expanding my work profile into branding, digital marketing and corporate communications/PR. Ran successful insights driven campaigns like “House of International brand”, “Try Myntra, you’ll love it” and “Myntra EORS” etc. I actively utilize benefits of social media to track SOV and sentiment analysis across forums, microblogs using NLP. I am transforming/institutionalising Research and Insights function- internal and external to Myntra ecosystem. At IMRB International, (A WPP group company), I was managing P&L for South/West. I pitched, won clients like Idea Cellular, Vodafone, Tata Steel, Nissan, Sab Miller, Lifestyle, Reliance Retail. Nominated for leadership role and mentored by industry experts.