Rainbow currently works as the Head of Social for Asia in Salesforce. Her role is to drive social strategy and solutions for Salesforce’s customers across the region. She has 7 years of experience working in social media SaaS companies and agencies across Asia and the Middle East. She specialises in branding and strategy in paid, owned and earned media and digital transformation. In the last couple years, she's been more focused on servicing and bringing on high value, strategic accounts and speaking at conferences across APAC.