Gordon is the Managing Director of Ipsos Thailand. His international research career spans senior roles in leading U.K. qualitative boutiques, AMER World Research (Arabian Peninsula), Nielsen (China & Vietnam) and as a Partner in Asia’s original specialist qualitative boutique, Firefly. Gordon is an experienced facilitator and regularly conducts sessions for international clients across the Asia Pacific region. His extensive regional experience and cultural sensitivity allows him to craft practical, commercially-focused projects that deliver for multi-disciplined, multi-cultural, eclectic teams. Gordon is familiar with both large scale and more focused projects where moderating sensitivity and analytical rigor deliver project insights that are valuable and actionable. A strong team player who understands the practicalities and challenges of project budgets and timelines.