Craig is the Founder of FUEL Research & Consulting, a research consultancy based out of Bangkok. Since its inception in 2016, clients from Thailand, Singapore, China, Japan UK, US and Germany have trusted FUEL to deliver leading edge insights and training to help fuel their business. Craig’s market research experience spans 20 years and 4 countries – the UK, Australia, Singapore and Thailand. He has worked for many of the region’s leading agencies (GfK, TNS, Research International, MESH & The Leading Edge). He has been based in Thailand for the last 12 years and currently serves as ESOMAR Representative for Thailand and as a Board Director of the Thailand Market Research Society.