Araya is the Chief Financial Officer at Snapcart Group, a startup based in Indonesia and Philippines providing real-time offline big data analytics on shopper insights to FMCG brands. Snapcart's mission is to revolutionize the way brands connect with shoppers through real-time insights, disrupting a 100 year old market research industry. In her role, she is responsible for finance, strategy, and corporate development ensuring the group produces profitable revenue, increasing margins and driving growth of the business. Prior to this, she was a Vice President at Ardent Capital, a VC based in Bangkok with 16 portfolio companies across Southeast Asia and Hong Kong where she was focused on advising portfolio companies on their business strategies, helping drive subsequent funding rounds, sourcing potential deals, and making investment recommendations. Araya holds an MBA from the Kellogg School of Management and a BA from Thammasat University.