Wichuda has 16 years of experience in consumers & market intelligent field. She has solid understanding on research methodology and technique from working in the top research agency. In the past 9 years, she worked in FMCG industry (personal care and beverage). Currently she works with Coca-Cola to support the both commercial & marketing team in developing channel and brand strategy. Also, she works closely with commercial team to analyze market & consumer data to expand business with key retailers.