Navin has extensive experience in MR, Tech, Media & Telecom sectors; with senior roles with Nielsen, Research International and PCCW spanning 4 countries and two continents. Navin’s quest to drive digital adoption in MR and Digital Marketing led him to found MobileMeasure. Navin has written a number of whitepapers on Mobile adoption & is widely regarded as a thought-leader in the evolution of mobile technology. He has co-authored “The Handbook of Mobile Market Research”, a book endorsed by ESOMAR and published by Wiley. A pioneer in digital engagements he has been at the forefront of mobile adoption for almost two decades. Currently he resides in Shanghai, China with his wife and two children.